Post-production techniques and processes [U3:P5]
Learning outcome 4: (u3) Be able to carry out post-production techniques and processes for a media product to a client brief. [P5]
Double page spread:
First I air brushed the skin to remove any blemishes at the models request. I then put the image on to my double page spread.
Using the magic wand tool, I selected all of the black background and then removed it with the rubber tool.
With the paint brush tool and my colour scheme, I changed the background colour to yellow.
I then used the box tool, using the pink from my colour scheme. As my artists shirt and eyes are blue, I'm mainly using the warm tones on the DSP to bring out the blues. I put a white boarder around the pink box so it would stand out.
I used the name font- sanserific- in my greeny-blue colour to match the eyes. I put the Songs name- "Death with Dignity" The name of the song is the second biggest cover-line as it will also draw attention if people like the song.
Then I started putting in my article. As I'm breaking down song lyrics, I put the lyrics in small pink boxes with each verse. I used the box tool with pink and no boarder and then lowered the opacity, however, I ended up deciding against this and made them 100% opacity to stick with the colour scheme and not appear orange.
I added the verses in Andale mono, as its my body copy font and it's easy to read. I made the titles of 'verse one' 'verse two' white Andale mono to stand out so people don't confuse the article and the verses, however I later change this.
I then used the box tool, using the pink from my colour scheme. As my artists shirt and eyes are blue, I'm mainly using the warm tones on the DSP to bring out the blues. I put a white boarder around the pink box so it would stand out.
Using the text tool and my sanserific font in caps, I wrote in the name of the Artist- 'Steven Darwin'. At first I left it white on pink to complement the white boarder around the box. I've made his name the biggest and more visually appealing so that it stands out the most, since he is my featured artist and his fans will stop to read his article, however I later change it so that it stands out even more.
Then using the box tool again I removed the colour fill so it was only a white boarder, this is more aesthetic and more fitting of the indie pop style.
Then using the box tool again I removed the colour fill so it was only a white boarder, this is more aesthetic and more fitting of the indie pop style.
Then I started putting in my article. As I'm breaking down song lyrics, I put the lyrics in small pink boxes with each verse. I used the box tool with pink and no boarder and then lowered the opacity, however, I ended up deciding against this and made them 100% opacity to stick with the colour scheme and not appear orange.
I added the verses in Andale mono, as its my body copy font and it's easy to read. I made the titles of 'verse one' 'verse two' white Andale mono to stand out so people don't confuse the article and the verses, however I later change this.
When I had a transparent QR code I used 'cmd T' and transformed the layer, allowing me to resize the QR and move it where I wanted it. The QR could be scanned to take you to the Spotify page with the 'Death with Dignity' song on it. I used the text tool in my turquoise colour and wrote 'scan me to listen now' I later change the colour so that it stands out more.
Then I added a footer in black using the box tool. The black enabled the footer to blend in with the DSP without looking over powering. I wrote in white 'Page 42. www.bonanzamagazine.co.uk for more content' This is a key feature of the magazine and the website is used for the QR code scanner and exclusives, so by advertising it at the bottom, it allows for people to see and possibly visit the page.
I then added another box, with transparent fill and a whit boarder. I then copy and pasted my body copy that I had written into the box, in the Andale mono font.
I added in the rest of the article with the same method and realised there wasn't much space on the page. I used the magic wand tool and selected the part of the image within the white box, and dropped the opacity. This allowed the writing to be more readable without looking the image.
I did the same with the lyric boxes covering his face, however I really disliked it.
I added in the rest of the article with the same method and realised there wasn't much space on the page. I used the magic wand tool and selected the part of the image within the white box, and dropped the opacity. This allowed the writing to be more readable without looking the image.
I did the same with the lyric boxes covering his face, however I really disliked it.
I realised that the image was now completely masked so I began to move the boxes around.
I started by making all the lyric boxes the same length with a smaller font, allowing for more room in the boxes. I then used the select tool and moved them all to the left side of the page. I then separated the article into a third box as it's easier to see the image through the white box, rather than the pink. I selected the part of the image inside the box and lowered the opacity again.
I then moved the QR code to the right side by the page under the picture and used the transform tool to make it smaller, but still readable.
This allowed me to maximise space.
The fonts began to look a little stale so for the headline I changed the font style to modern sans serif 7 so it was bolder, as well as the 'verses' to sanserific. Lastly I added a green drop shadow behind the subheading and changed the colours of the sub heading in the articles and the colours of direct quotes so that they stood out.
The background began to look a bit plan, so using the box tool I drew a thin long box. I then duplicated it, merged the layers and continued this process until they filled the screen with even spacing. I then duplicated and flipped the layer so it made a diamond pattern.
Then I duplicated it again and made the lines horizontal. Making a geometric pattern. I moved the layer to the bottom layer and changed it to an overlay layer, making it a mustard colour. I then used the fill tool and filled in random triangles to add more aesthetic flare.
Front cover:
First, like the double page spread, I air brushed out the blemishes on the faces. Then I surrounded his body with the magic wand tool and removed the background. At first I wanted the background to be white, however, the black complemented it nicely. Using he paint brush tool I coloured the background in black.
Then using the box tool I added a pink filled box for my masthead and a white skyline.
Then I used my modern sans serif 7 font and typed in the masthead, Bonanza. Then in the skyline using a combination of Andale mono and sanserific I typed in the date, issue number as well as the genre name 'Indie Pop'.
I then added in the first cover line- 'A deep dive into indie pop' in the sanserific font.
I then added more bylines and cover-lines in white, and having the page numbers highlighted in my turquoise colour. The blue shirt didn't match the the turquoise so I used the magic wand tool to highlight all of the shirt and then used the multiply tool to turn the blue shirt into a turquoise shirt. I used the rubber tool to get rid multiple layer on the glasses so they were unchanged.
I used the bar code picture i edited and put it on the document and moved it with the transform tool. Then with the text tool I put a price for the magazine under it saying "£3.50"
Then using the text tool I added the main article cover lines and then began to add in twitter and Spotify logos.
I used the magic wand tool and made a new layer and coloured it in yellow for both the twitter and Spotify logo so that they would stand out as there isn't much yellow on the cover. I then used the transform tool and made them smaller, and put an @BonanzaMag as our twitter handle.
Lastly I added a footer in yellow with the website link written on it so that people are aware of our online presence.
After finishing, the layout didn't look quite right, so I looked at more magazines for inspiration and edited everything to be more neat and concise. I used the box tool to separate each cover line with a thin white line. I then changed the colours of certain words to make parts pop. I made the skyline smaller and put the social media handle under the skyline so it was less obvious and made the QR code USP a cover line of its own.
I also used the transform tool and shrunk the bar code and moved it.
Review of Suitability and target audience:
In the creation of my magazine I look at the indie pop genre constantly for aesthetic inspiration. One of the key conventions taken from the genre, that appeals to a 18-23 female target audience is the colour scheme. With a focus on feminine colours such as a warm pink and yellow, which are key colours of the indie pop genre, it appeals to a young adult female demographic. The turquoise is also used religiously in indie pop albums and magazines, which appeals to my secondary audience of 14-17 year old men and women, with the colour yellow being more gender neutral. My mood-board demo straights my direct inspiration for the indie pop aesthetic.
Another design aspect that related to my target audience and the indie genre are the fonts. Most indie pop album covers use sans serif typeface, and most 18-23 year olds enjoy the aesthetic design of the simple, modernist layout. Take the band Supreme for example, I wanted my masthead to be reminiscent of it stylistically. It appeals to teens and young adults, who are both in my demographic. I also chose my body copy font as it's easy to read and the spacing is large. This makes the large paragraphs less discouraging, as most teens are reluctant to read large paragraphs.
This leads to my first issue, the body copy, though the content is interesting, fits my theme and appeals to my university age target audience, who would enjoy higher reading, the amount of writing could deter my secondary audience of teenagers. Next time, I will write less in depth about the songs, and use a larger font to encourage them to read the article.
Lastly, one aspect that appeals to my audience is the social media and online content. On the front cover, I show that the magazine has affliction with twitter, Spotify and has its own website. This will encourage both my secondary and primary audience to pick up the magazine, as well as look at our social media links, as teens and young adults like technology, this also means the UPS of having QR codes will appeal to them as well. By combining the print form with technology we can combat the decline in the print industry.
I think if I were to go back I may add more images as the magazine is very text heavy. To combat this I used a patter, however I still think more images would have helped a lot better. This would make the reading look less jarring and add more visual interest for my audience.
Although I like the fonts I used and I feel they appeal to my audience and genre, I think the magazine could have benefited from another font, just so that the main cover-line stood out from the others a little more. I tried to combat this with colours and using my body copy font, but an extra san serif typeface would have helped.
Overall my front cover fits the genre of indie pop and appeals to my target audience due to the colour scheme, fonts and appeal of the digital elements advertised on the cover. The model presents himself in masculine poses to attract female consumers and the other featured artists are also in the indie pop genre, so their fans will also be likely to pick up the magazine.
My double page spread contains an intriguing article that fits my concept of breaking down lyrics. The metaphor-filled lyrics allow for an interesting body copy and the indie pop song will attract indie pop fans. The QR code UPS will appeal to my target audience due to young adults and teens using a lot go social media and technology and the colour scheme appeals to my young adult women target audience.
I started by making all the lyric boxes the same length with a smaller font, allowing for more room in the boxes. I then used the select tool and moved them all to the left side of the page. I then separated the article into a third box as it's easier to see the image through the white box, rather than the pink. I selected the part of the image inside the box and lowered the opacity again.
I then moved the QR code to the right side by the page under the picture and used the transform tool to make it smaller, but still readable.
This allowed me to maximise space.
The fonts began to look a little stale so for the headline I changed the font style to modern sans serif 7 so it was bolder, as well as the 'verses' to sanserific. Lastly I added a green drop shadow behind the subheading and changed the colours of the sub heading in the articles and the colours of direct quotes so that they stood out.
The background began to look a bit plan, so using the box tool I drew a thin long box. I then duplicated it, merged the layers and continued this process until they filled the screen with even spacing. I then duplicated and flipped the layer so it made a diamond pattern. 
Then I duplicated it again and made the lines horizontal. Making a geometric pattern. I moved the layer to the bottom layer and changed it to an overlay layer, making it a mustard colour. I then used the fill tool and filled in random triangles to add more aesthetic flare.
Front cover:
First, like the double page spread, I air brushed out the blemishes on the faces. Then I surrounded his body with the magic wand tool and removed the background. At first I wanted the background to be white, however, the black complemented it nicely. Using he paint brush tool I coloured the background in black.
Then using the box tool I added a pink filled box for my masthead and a white skyline.
Then I used my modern sans serif 7 font and typed in the masthead, Bonanza. Then in the skyline using a combination of Andale mono and sanserific I typed in the date, issue number as well as the genre name 'Indie Pop'.
I then added in the first cover line- 'A deep dive into indie pop' in the sanserific font.
I then added more bylines and cover-lines in white, and having the page numbers highlighted in my turquoise colour. The blue shirt didn't match the the turquoise so I used the magic wand tool to highlight all of the shirt and then used the multiply tool to turn the blue shirt into a turquoise shirt. I used the rubber tool to get rid multiple layer on the glasses so they were unchanged.
I used the bar code picture i edited and put it on the document and moved it with the transform tool. Then with the text tool I put a price for the magazine under it saying "£3.50"
Then using the text tool I added the main article cover lines and then began to add in twitter and Spotify logos.
I used the magic wand tool and made a new layer and coloured it in yellow for both the twitter and Spotify logo so that they would stand out as there isn't much yellow on the cover. I then used the transform tool and made them smaller, and put an @BonanzaMag as our twitter handle.
Lastly I added a footer in yellow with the website link written on it so that people are aware of our online presence.
After finishing, the layout didn't look quite right, so I looked at more magazines for inspiration and edited everything to be more neat and concise. I used the box tool to separate each cover line with a thin white line. I then changed the colours of certain words to make parts pop. I made the skyline smaller and put the social media handle under the skyline so it was less obvious and made the QR code USP a cover line of its own.
I also used the transform tool and shrunk the bar code and moved it.
Review of Suitability and target audience:
In the creation of my magazine I look at the indie pop genre constantly for aesthetic inspiration. One of the key conventions taken from the genre, that appeals to a 18-23 female target audience is the colour scheme. With a focus on feminine colours such as a warm pink and yellow, which are key colours of the indie pop genre, it appeals to a young adult female demographic. The turquoise is also used religiously in indie pop albums and magazines, which appeals to my secondary audience of 14-17 year old men and women, with the colour yellow being more gender neutral. My mood-board demo straights my direct inspiration for the indie pop aesthetic.
Another design aspect that related to my target audience and the indie genre are the fonts. Most indie pop album covers use sans serif typeface, and most 18-23 year olds enjoy the aesthetic design of the simple, modernist layout. Take the band Supreme for example, I wanted my masthead to be reminiscent of it stylistically. It appeals to teens and young adults, who are both in my demographic. I also chose my body copy font as it's easy to read and the spacing is large. This makes the large paragraphs less discouraging, as most teens are reluctant to read large paragraphs.
This leads to my first issue, the body copy, though the content is interesting, fits my theme and appeals to my university age target audience, who would enjoy higher reading, the amount of writing could deter my secondary audience of teenagers. Next time, I will write less in depth about the songs, and use a larger font to encourage them to read the article.
Lastly, one aspect that appeals to my audience is the social media and online content. On the front cover, I show that the magazine has affliction with twitter, Spotify and has its own website. This will encourage both my secondary and primary audience to pick up the magazine, as well as look at our social media links, as teens and young adults like technology, this also means the UPS of having QR codes will appeal to them as well. By combining the print form with technology we can combat the decline in the print industry.
I think if I were to go back I may add more images as the magazine is very text heavy. To combat this I used a patter, however I still think more images would have helped a lot better. This would make the reading look less jarring and add more visual interest for my audience.
Although I like the fonts I used and I feel they appeal to my audience and genre, I think the magazine could have benefited from another font, just so that the main cover-line stood out from the others a little more. I tried to combat this with colours and using my body copy font, but an extra san serif typeface would have helped.
Overall my front cover fits the genre of indie pop and appeals to my target audience due to the colour scheme, fonts and appeal of the digital elements advertised on the cover. The model presents himself in masculine poses to attract female consumers and the other featured artists are also in the indie pop genre, so their fans will also be likely to pick up the magazine.
My double page spread contains an intriguing article that fits my concept of breaking down lyrics. The metaphor-filled lyrics allow for an interesting body copy and the indie pop song will attract indie pop fans. The QR code UPS will appeal to my target audience due to young adults and teens using a lot go social media and technology and the colour scheme appeals to my young adult women target audience.
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